If Thou Hast Two Pennies…
If Thou Hast Two Pennies… In the 1950s in the United States … one direct mail copywriter reached into the tool box he shared with the designer and pulled out two shiny pennies. The copywriter was Walter Weintz, the circulation director for Reader’s Digest. Had you or your parents received
November 2827 Ways To Ask Better Questions…
27 Ways To Ask Better Questions… Asking Better Questions… Gets You Better Direct Response… Use presuppositions to get better answers: How could we MOST EASILY … expand our market, etc.? How could we MOST SAFELY … invest for maximum returns in 2014? How could we HAVE THE MOST FUN …
October 28Sidewalk Salesman By Day…
Bon Vivant By Night
Sidewalk Salesman By Day… Bon Vivant By Night In the hands of a good salesman … even a simple potato peeler can have great curb appeal. Here’s an ‘Only In New York’ story … of a Terrific Salesman … Looking out over the harbor you see the Statue of Liberty,
October 20The Psychology of Persuasion
The Psychology of Persuasion How can it be that one person can significantly increase the likelihood that another person will say yes … to the same thing? That question was something that Dr. Robert Cialdini started
October 13